More and more businesses are starting to take advantage of video marketing for various reasons. Mainly though, it is desirable to generate more leads and boost engagement. People are more likely to buy from you after watching a problem solving video of your brand.
On average, a typical business will produce 18 videos each month. This statistic should tell you that if you’re not using video in your marketing plans, then you risk missing out!
Commercial videos are more expensive to produce than images, but video is much more engaging. You should also note that video marketing costs for your advertising and PR campaigns have fallen considerably in recent times. Whether you’re a contractor, hair salon or whatever, VideoMarketing can’t be ignored if you want to stay above your competitors.
In this blog we’ll be going through some video producing tips which hopefully you will find valuable.
Real life videos or animated ones?
Depending on your business, animated explainer videos are better than real life ones in terms of cost, humour and engagement. An electrician may wish to come across as a friendly tradesman whereas a dance teacher may wish to show off her dancing skills. In any event, recent studies show that commercial videos under 90 seconds long are the most effective. People are so busy these days and our attention spans aren’t as good as they used to be. I don’t know about you, but I’ve watched lengthy online videos that have put me to sleep!
YouTube is now the second largest search engine, beaten only by Google. Opening a YouTube account is free and pretty straight forward. It’s like having your own online TV channel. Once your videos are uploaded, there are several ways to get them shown towards your targeted audience. There are plenty of VideoMarketing agency firms around who can assist if you don’t have the time or know how.
Avoid doing video marketing by yourself.
Never make your videos yourself, especially if it’s for your business! I cannot stress this highly enough. You’re always going to be biased towards yourself no matter how poorly you make your own video. You’ll be thinking that your video is ‘the best thing since sliced bread’ only to be disappointed when your target audience go away thinking what a pile of rubbish it was!
Have your VideoMarketing outsourced by a professional if you wish to make a good impression. It’s always best to avoid cutting corners in order to save a couple of quid.
Before producing a video, always define who your target audience is and keep them in mind. Make your video engaging and appealing to them. Research what they are looking for so that you can show them what they want to see or hear. Ask yourself if your video can offer a solution to their problem.
Even more useful hints & tips!
The first 5 seconds of your video is probably the most important part of a 30 second film. People these days are bombarded with content and data from the time they wake up in the morning to the time they go to bed. Thousands of new videos are being uploaded online every second of every day around the world. If your video does not capture the attention span of your audience within 5 seconds, then they are less likely to watch your video to the end. We only watch things that interest us or offer solutions to our problems.
The make up of your video should have three key orderly elements. 1, address a problem related to your audience, 2, offer a solution and a 3, finally have a call to action. Any skillful marketer will tell you that videos made in this order are generally more successful. Your video will be watched right through to the end.
Video marketing retention.
Try getting your point across in as short amount of time as possible. Audiences don’t have the patience to wait through lengthy videos, only to be disappointed by the ‘punch line’ at the end. Once they see a video like this in your list, they are unlikely to watch anymore videos you make. Don’t risk harming your brand in this manner!
The top 5% of video marketing campaigns retain an average of 77% of viewers to the last second. The average video retains 37% of viewers all the way to the end of the video. This may be due to videos being poorly produced by many businesses choosing to make their own videos themselves. Remember what’s been said about cutting corners.
For more information on small business VideoMarketing, click here. I hope you have found this blog valuable. If you’d like to have a cost effective video made, email us at firstname.lastname@example.org and a member of our staff will get straight back to you.
Author, Richard Eugene
Managing Director, BGlobal PR Ltd